Digital Marketing
Search Engine Optimization Course (SEO)
Master SEO techniques to optimize websites for search engines, increase visibility, and drive organic traffic. This course covers on-page, off-page SEO, keyword research, content strategy, and all essential SEO practices.
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Beginner
Updated 11/2025
Hinglish
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Course Description
This SEO course is designed for beginners and marketers who want to enhance their skills in search engine optimization. Learn how to improve website rankings, drive targeted organic traffic, and increase conversions with proven SEO strategies. From basic concepts to advanced techniques, this course provides everything you need to succeed in the world of SEO.
Course Highlights:
- Introduction to SEO and how search engines work
- Understanding Google’s ranking algorithm and SEO factors
- Keyword research techniques using tools like Google Keyword Planner and SEMrush
- On-page SEO: optimizing titles, meta tags, headings, and URLs
- Content creation strategies for SEO (blog posts, landing pages, etc.)
- Off-page SEO: link building, outreach, and social signals
- Technical SEO: site speed, mobile optimization, and crawlability
- Local SEO: optimizing for local searches and Google My Business
- Using Google Analytics and Google Search Console to track performance
- Understanding user intent and search queries
- SEO audit: tools and best practices for site analysis
- Staying up-to-date with SEO trends and algorithm changes
- Developing an effective SEO strategy for long-term growth
Who this course is for:
- Digital marketers and business owners
- Aspiring SEO specialists and freelancers
- Website owners looking to increase organic traffic
- Beginners who want to learn SEO from scratch
- Content creators and bloggers
1. Introduction to SEO
5 Lectures
Introduction to Search Engine Optimization (SEO)
SEO Fundamentals and Core Concepts
How Search Engines Work
Basics of SEO: Ranking & Visibility
SEO Terminology and Concepts
2. Keyword Research and Analysis
4 Lectures
Understanding Keyword Intent and Search Behavior
Tools and Techniques for Keyword Research
How to Analyze and Select Effective Keywords
Building Keyword Lists for SEO
3. On-Page SEO
5 Lectures
On-Page SEO Techniques and Best Practices
Introduction to On-Page Search Optimization
Optimizing Website Content for SEO
Title Tags, Meta Descriptions & Header Optimization
SEO-Friendly Content Structure and Formatting
4. Technical SEO
4 Lectures
Technical SEO Fundamentals
Understanding the Technical Side of SEO
Website Architecture and Crawlability
Site Speed, Indexing, and Mobile Optimization
5. Off-Page SEO
4 Lectures
Off-Page SEO Techniques and Strategies
Understanding Off-Page Search Optimization
Backlink Building and Authority Development
Link Building Methods and Best Practices
6. Local SEO
4 Lectures
Local SEO Fundamentals
Introduction to Local Search Optimization
Optimizing for Local Business Visibility
Google Business Profile (GBP) Optimization
7. SEO Analytics and Tools
4 Lectures
Measuring SEO Performance with Analytics
Introduction to SEO Reporting and Metrics
Google Search Console & Analytics for SEO
Tools for Keyword, Backlink & Site Analysis
8. Content Marketing and SEO
4 Lectures
Content Marketing and SEO Integration
How Content Drives Search Engine Rankings
Content Strategy for SEO Success
Creating SEO-Friendly and Valuable Content
9. Advanced SEO Strategies
4 Lectures
Beyond Basics: Advanced Search Optimization
Competitive SEO and Growth Tactics
Advanced Keyword Targeting and Content Scaling
Advanced Link Building & Authority Growth
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Frequently Asked Questions
This course provides comprehensive knowledge with practical examples for
beginners and professionals.
No prior experience required. We start with basics and progress to
advanced topics.
₹20,000
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