Google Adwords & Mobile Marketing (PPC)

This Google AdWords & Mobile Marketing (PPC) course is designed for marketers who want to master paid advertising strategies for both desktop and mobile platforms. You will learn how to create, manage, and optimize PPC campaigns, from keyword research to ad creation, bidding strategies, and mobile-specific optimizations. By the end of this course, you’ll have the skills to run effective Google Ads campaigns and drive measurable results for your business.

Course Highlights:

• Introduction to PPC and Google AdWords platform
• Understanding the PPC landscape and different types of campaigns
• Setting up Google Ads accounts and campaigns
• Keyword research and selection for maximum ROI
• Writing effective ad copy that converts
• Optimizing ad campaigns with bidding strategies (CPC, CPM, CPA)
• Managing Google AdWords campaigns for search, display, and video ads
• Understanding Quality Score and how it affects your campaigns
• Conversion tracking and setting up Google Analytics for PPC
• Mobile marketing strategies and mobile ad campaigns
• Google AdWords campaign optimization techniques
• Mobile targeting: geo-targeting, device targeting, and in-app advertising
• Analyzing and reporting campaign performance
• Best practices for A/B testing and optimizing for higher CTR (Click-Through Rate)
• Budget management and increasing the efficiency of ad spend

Who this course is for:

• Digital marketers and business owners
• Entrepreneurs and startups looking to leverage PPC
• Marketing professionals wanting to add Google Ads expertise to their skillset
• Anyone interested in learning how to drive traffic through paid advertising
• Mobile app developers and marketers focused on mobile user acquisition