Generative AI
Generative AI for Business Transformation
Harness generative AI to drive innovation and transform business operations.
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Intermediate
Updated 11/2025
Hinglish
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Course Description
This business transformation course with Purdue University Online will help you harness generative AI for business success. Learn through live online sessions, hands-on tool training, and real-world case studies. Master AI-driven strategies in workflow automation, decision-making, innovation, ethics, and AI economics to lead transformative change.
1. Introduction to Generative AI in Business
4 Lectures
Introduction to Generative AI in Business
Fundamentals of Generative AI for Business Applications
Generative Artificial Intelligence in Business Contexts
Principles of Generative AI for Business Innovation
2. Business Challenges and Opportunities
4 Lectures
Business Challenges and Opportunities with Generative AI
Generative AI: Business Opportunities and Implementation Challenges
Challenges and Opportunities of Generative AI in Business
Exploring Business Impacts of Generative Artificial Intelligence
3. Generative AI Technologies
4 Lectures
Generative AI Technologies
Fundamentals of Generative AI Technologies
Core Technologies Behind Generative Artificial Intelligence
Principles of Generative AI Models and Architectures
4. AI for Marketing and Customer Engagement
4 Lectures
AI for Marketing and Customer Engagement
Artificial Intelligence in Marketing and Customer Experience
Fundamentals of AI-Driven Marketing and Engagement
Principles of AI Applications in Marketing and CRM
5. AI for Operations and Productivity
4 Lectures
Artificial Intelligence in Operations and Business Efficiency
Fundamentals of AI-Driven Operations and Productivity
Principles of AI for Process Optimization and Automation
AI Applications in Operational Excellence and Productivity
6. AI in Sales and Revenue Generation
4 Lectures
Artificial Intelligence for Sales Optimization and Revenue Growth
Fundamentals of AI Applications in Sales and Revenue Management
AI-Driven Sales Strategies and Revenue Enhancement
Leveraging Artificial Intelligence for Business Growth
7. AI Implementation Strategy
4 Lectures
Strategic Implementation of Artificial Intelligence in Business
Fundamentals of AI Deployment and Implementation Strategies
Principles of AI Strategy and Business Integration
Artificial Intelligence: Planning and Implementation Frameworks
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Frequently Asked Questions
This course provides comprehensive knowledge with practical examples for
beginners and professionals.
No prior experience required. We start with basics and progress to
advanced topics.
₹12,000
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