Digital Marketing
Digital Marketing Expertise
This module provides an overview of the fundamentals of digital marketing, its importance in today’s business environment.
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Beginner
Updated 11/2025
Hinglish
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Course Description
- Overview of digital marketing and its importance in the modern business world.
- Difference between traditional and digital marketing approaches.
- Introduction to key digital marketing channels – SEO, SEM, social media, email, and content marketing.
- Understanding online consumer behavior and the digital customer journey.
- Basics of digital marketing strategy and planning.
- Role of analytics and metrics in measuring digital marketing success.
1. Introduction to Digital Marketing
5 Lectures
Introduction to Digital Marketing
Digital Marketing Fundamentals
Basics of Digital Marketing
Digital Marketing Overview
Foundations of Digital Marketing
2. Website and Landing Page Optimization
4 Lectures
Optimizing Websites and Landing Pages
Web & Landing Page Performance Strategies
Website Optimization Techniques
Landing Page & Website Enhancement
3. Search Engine Optimization (SEO)
5 Lectures
Introduction to SEO
SEO Fundamentals
Search Engine Optimization Techniques
SEO Strategies & Best Practices
Optimizing Websites for Search Engines
4. Content Marketing
5 Lectures
Introduction to Content Marketing
Content Marketing Fundamentals
Creating Effective Content for Marketing
Content Strategy & Marketing Techniques
Content Marketing Essentials
5. Social Media Marketing (SMM)
4 Lectures
Introduction to Social Media Marketing (SMM)
Social Media Marketing Fundamentals
SMM Strategies and Best Practices
Leveraging Social Media for Marketing
6. Email Marketing
5 Lectures
Introduction to Email Marketing
Email Marketing Fundamentals
Effective Email Marketing Strategies
Email Campaigns and Best Practices
Email Marketing Essentials
7. Pay-Per-Click Advertising (PPC)
5 Lectures
Introduction to Pay-Per-Click (PPC) Advertising
PPC Advertising Fundamentals
Effective PPC Campaign Strategies
Pay-Per-Click Marketing Essentials
Optimizing PPC Ads for Results
8. Affiliate and Influencer Marketing
5 Lectures
Introduction to Affiliate & Influencer Marketing
Affiliate and Influencer Marketing Fundamentals
Leveraging Affiliate & Influencer Partnerships
Affiliate & Influencer Marketing Strategies
Maximizing Impact with Affiliate & Influencer Marketing
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Frequently Asked Questions
This course provides comprehensive knowledge with practical examples for
beginners and professionals.
No prior experience required. We start with basics and progress to
advanced topics.
₹30,000
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